Now Hiring - Director of Business Development in San Marcos, CA

SUMMARY OF FUNCTIONS

Responsible for the majority of the marketing funnel and internal marketing affiliate program. In charge of attracting potential clients, converting that client into new leads for the business, and nurturing those leads to close into customers. To set sales goals for assigned territory through the development and implementation of strategic sales plans.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Promotes the sales of Modiv Health software and products by coordinating and delivering formal sales presentations to consumer groups, arranging private appointments in the clients’ offices, making outbound phone calls to prospects, and managing lead tracking systems according to the company’s standards.

• Identifies opportunities within the territory to generate leads, in addition to those provided by the company, through building relationships with medical providers, senior organizations and other healthcare leaders and educating these groups about Modiv’s software and services.

• Collaborating with sales, marketing, advertising, product design, and product development team members to plan promotional marketing campaigns.

• Creating and managing an internal sales department.

• Assisting with the design, negotiation and placement of traditional media ads on TV and radio, social media ads, and email blasts.

• Producing a brand style guide (brochures) that best captures the company or client's voice and mission.

• Helping team leads set, allocate and monitor the budget of each project.

• Meeting with clients to discuss brand guidelines, goals, budget, and timelines.

• Researching previous successful campaigns to understand what worked, what did not and what can be improved.

• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.

• Collaborate with marketing teammates to maintain a consistent brand voice.

• Build and manage a rich content that attracts a qualified audience to our owned properties.

• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

• Providers member retention services to existing customers.